Blu-Ray gears up to conquer optical disc domain

by Marlon C. Magtira

The second half of 2008 should be a challenge as well as a blissful ground for Sony’s Blu-Ray as major studios that previously released HD-DVDs zero in on Blu-Ray Disc format.

Sony’s strategy leveled up Blu-Ray’s position in seeding on PlayStation3 with Blu-Ray discs and controlling major TV and movie content-distribution channels. The announcement of motion picture giant Warner Brothers early this year that it will exclusively release its productions in Blu-Ray has stirred excitement in the industry, bringing the whole pack of Hollywood studios to throw their weight behind Blu-ray and also announce the dumping of HD-DVD. It’s a big blow for Toshiba to step down and finally end the manufacture of HD-DVD gears. As a result, Blu-Ray eventually sets up to become the industry’s standard for high-density optical discs.

Blu-Ray is now up for the challenge to push for market acceptance and ignite the home entertainment industry that shows a slowing down due to piracy. We now expect to see Blu-Ray devices to pop-up to enhance our movie viewing and burning delights.

What is Blu-Ray?
Blu-ray, also called “Blu-Ray Disc” or simply BD, is the more contemporary optical disc media designed for high-definition video and data storage following on the path of legacy CD and DVD formats. The term “Blu-ray” comes from the innovative blue laser used to read and write a new type of disc that can store 25-50 GB of data as compared to about 5-9 GB of DVDs. Bigger capacity will mean more stored data and generally higher quality images and sound for high-definition movies. Hitachi, TDK and Panasonic recently announced a 100GB four-layered Blu-ray Disc for movie content and data archives. This will mean that the whole 100 GB of data stored on a PC can be backed up in just one of those discs.

Developed by a group of consumer electronics and motion picture companies led by Sony, Blu-Ray drives are designed to be backward compatible to play DVD and CD formats.