Canon steps up efforts in providing integrated imaging solutions for businesses

Canon Marketing Philippines, Inc. has announced the renaming of a business unit in its intention to enhance and further build its leadership as the leading solutions provider in integrated imaging solutions.

The establishment of the Business Imaging Solutions (BIS) Division will focus on providing integrated imaging solutions aimed at improving business efficiency and productivity by providing hardware, software and services. BIS, formerly known as Office Systems Solutions, offers a wider business scope.

“The new name now becomes the more appropriate tag that reflects our new approach towards customized solutions rather than merely “box-selling” or hardware-selling,” said Ramon Arteficio, CEO & President of Canon Marketing Philippines.

BIS will include the Production and Graphic Arts Unit. This business unit aims to target meticulous clients with high volume and graphic intensive requirements such as printing presses, publications and other graphic arts production houses.

It will carry the High-Volume/High-Speed imageRUNNER product line and Canon’s Color Laser Copier (CLC), full-color copying machines for graphic printing packaged with a color management solution.

Another development in BIS is the beefing up of the Japanese Accounts Group. This strategy aims to give special attention to corporate accounts that are Japanese-managed.

To stress this move towards offering total business solutions further, the BIS has also adopted a new slogan for 2006: “Business Can Be Simple.” This slogan emphasizes how Canon’s range of business solutions help in simplifying business processes.